The purpose of the Signage Strategy was to create a consistent, strategic approach to visitor signage throughout the Bellingen Shire.
Signage is a crucial part of creating a positive and consistent visitor experience. With ever-increasing visitor numbers to Bellingen Shire, Council recognised the need for clear, cohesive guidelines to creating improved tourism and wayfinding signage. It also ensures that all future signage is implemented with appropriate design and consideration that is guided by the aspirations of the community.
As well as aiming to assist in directing both locals and visitors throughout the Shire, the Signage Strategy will help to develop a strong brand identity for the Bellingen Shire.