Discover Something New on the Macleay Valley Coast

October 2013 saw the launch of the new Macleay Valley Coast Tourism branding and marketing campaign “Discover Something New”, at the iconic Trial Bay Gaol in South West Rocks.

A collaboration between two Bellingen firms – Fisher Design + Architecture and ThirtyPointFour – the project involved a major redesign of the Macleay Valley’s branding, including a vibrant new website, tourism brochure and an array of marketing and advertising material.

Working closely with Kempsey Shire Council and local industry operators, the campaign sets a new benchmark for the region, and aims to raise awareness of the Macleay Valley Coast’s location and appeal as a visitor destination.

“This is a very strong campaign that delivers a powerful visual image of the Macleay, backed up by a website that is extremely user-friendly and really sells the Macleay’s people and its abundant natural assets,” said Kempsey Shire Council’s Manager for Economic Sustainability, Susannah Smith.