October 2013 saw the launch of the new Macleay Valley Coast Tourism branding and marketing campaign “Discover Something New”, at the iconic Trial Bay Gaol in South West Rocks.

A collaboration between two Bellingen firms – Fisher Design + Architecture and ThirtyPointFour – the project involved a major redesign of the Macleay Valley’s branding, including a vibrant new website, tourism brochure and an array of marketing and advertising material.

Working closely with Kempsey Shire Council and local industry operators, the campaign sets a new benchmark for the region, and aims to raise awareness of the Macleay Valley Coast’s location and appeal as a visitor destination.

“This is a very strong campaign that delivers a powerful visual image of the Macleay, backed up by a website that is extremely user-friendly and really sells the Macleay’s people and its abundant natural assets,” said Kempsey Shire Council’s Manager for Economic Sustainability, Susannah Smith.